CREATE, FINISH & PLAN YOUR NEXT RELEASE IN 4 WEEKS
A step-by-step method that helps serious producers build a repeatable process to finish music without wasting years on trial and error.
In 4 weeks you’ll finish your next release & have a plan to release it.
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★★★★★
"I just finished 4 tracks in 1 month with no signs of slowing down"
CELL
@cell_music_ -
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★★★★★
"Even in comparison to university, Luca’s knowledge far surpasses that of my lecturers."
Amy Nitsch
@amy.nitsch -
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★★★★★
“Now I’m finishing tracks I can't believe are mine in a quarter of the time"
Marco Liuzzi
@marcoliuzzi -
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★★★★★
"Never thought I'd be here. Now I can actually just focus on making music"
Jacy Moon
@jacymoon_ -
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★★★★★
“After 5 years... now I finally have a clear process I can rely on"
Anton Falez
@lezolaththelizard -
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★★★★★
“Luca understands the creative process deeply and helped me find clarity and direction when I was lost”
SIMONETTI
@simonetti_dj -
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★★★★★
“Now I have real purpose and understanding of what needs to be done at each stage.”
Ashish M
@foryourtroubless -
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★★★★★
“Very valuable, really helped crystallise my process”
Ed W
@per__sonar -
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★★★★★
“Just got masters back for the new EP, thanks Luca”
Colby C
@bleshu__
LEARNING MUSIC PRODUCTION ONLINE IS FLAWED
THE UNFORTUNATE TRUTH
Online music education has become structureless
Producers collect information without knowing how to use it
And ignore what really matters
BUILDING YOUR OWN PERSONALISED PROCESS
“After 7 years trying to figure out how to make music, enough was enough”
— Marco Liuzzi
without realising it
this is where producers diverge
Year 1
Year 2
Year 4
Year 5
“the answers to all the questions I had was actually just good process ”
— Amy Nitsch
and that’s because…
PROCESS = PROGRESS
and that’s because…
PROCESS = PROGRESS
Play It Loud!
INTRODUCING
|
INTRODUCING |
A 4-WEEK PROGRAM HELPING PRODUCERS BUILD A REPEATABLE PROCESS TO FINISH & RELEASE BETTER MUSIC
IMPORTANT INFORMATION:
- COHORT STARTS: 16th of February 2026
- DURATION: 4 Weeks (Ends March 15th)
- FORMAT: 2× Weekly Online Coaching Calls
- LEVEL: Intermediate & Up (Not Beginners)
- SPOTS: 20 Max To Keep it Personal
WHAT EXACTLY IS
PLAY IT LOUD?
PHASE 01:
PROCESS
A structured 4 week program to help producers finish & release their music
so you can wave goodbye to self learning for good 👋
REPLACE GUESSWORK WITH CLARITY
Gain clarity around how you make music & fill knowledge gaps. Know exactly what to work on every session. This phase removes most sticking points so you can move forward with less friction and no more chaos brain.
PHASE 02:
CREATE
USE PROCESS TO UNLOCK SELF EXPRESSION
Apply your new process in real sessions and start building the evidence that it works. This becomes the backbone of your music production sessions, supporting creative expression without slowing you down.
PHASE 03:
ALLIGN
REFINE YOUR PROCESS WITH INTENTION
Now we connect the pieces. As your process proves itself and confidence begins to build, we start shaping it to suit you as an artist. This helps your creative decisions feel clearer and more intentional.
PHASE 04:
CONFIRM
THE FINAL STEP THAT BUILDS TRUE CONFIDENCE
Releasing your music is where everything comes together. It’s the point where your process and decisions meet the real world. You’ll learn how to get your music into the right hands and build the trust that makes your process repeatable.
![Teaching in Ableton 2.0 [3x2].jpg](https://images.squarespace-cdn.com/content/v1/6912d8d167706b044ace5b36/f611cb7f-ba55-4d08-a9e3-57b4e3d8b6f8/Teaching+in+Ableton+2.0+%5B3x2%5D.jpg)
HERE’S WHAT THE 4 WEEKS WILL LOOK LIKE
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Set direction, commitment and accountability
Decide your effort and time commitments
Clarify your outcome goals for the next 4 weeks
Connect with the cohort and form accountability groups
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Build the process you’ll use for years to come.
Identify your producer strengths, weaknesses & gaps
Design a creative process that actually suits you
Learn new methods and choose what fits
Build creative momentum without overthinking
Develop 2+ ideas using your new creative process
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Turn ideas into finished arrangements
Learn the pillars of arrangement structure and storytelling
Build your own 3-step arrangement process
Find clear arrangment checkpoints to guide decisions
Finish arrangements with intention
Get feedback while turning 1-2 tracks into finished arrangements
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Turn strong ideas into release ready tracks
Learn how to know when a track is finished
Design your Most Streamlined Mixdown (MSM) process
Separate final creative decisions from technical ones
Apply your process and build a clear delivery plan
Finish 1-2 tracks and recieve mixdown advice and feedback
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Where the confidence becomes real
Learn how to release music professionally
Understand positioning, context and branding
Learn how to your music into the right hands
Build your ongoing release plan
You finish with a clear and repeatable release plan you know how to use going forward
Producers don’t fail from a lack of talent – but a lack of structure. Play It Loud fixes that.
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★★★★★
“Music is much more fun now, I feel like I love it again. Night and day for the mental health of a perfectionist haha”
Conduit -
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★★★★★
"Helped me fill a plethora of knowledge gaps. I plan on doing the course again for a later release"
Angus Dryburgh
@angusand167others -
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★★★★★
“Really eye-opening. I didn’t realise most of my frustration was coming from not having a clear structure”
BEX
@bex__e -
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★★★★★
“Having a process removes the anxiety of “what’s next” and frees me to focus on creativity"
Anton Falez
@lezolaththelizard -
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★★★★★
“Luca stands out as he always found ways for me to push through my issues and find clarity unlike anyone else”
SIMONETTI
@simonetti_dj -
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★★★★★
"Instant improvement already, definitely sped up my workflow"
Cybernet
@cybernet_303 -
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★★★★★
"No guessing what to do anymore. I know exactly what to do when"
Jacy Moon
@jacymoon_ -
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★★★★★
“If you’re feeling a bit stuck or unsure of the next move, this is a great way of connecting with others who are in the same boat”
Ed W
@per__sonar -
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★★★★★
“Now I have real purpose and understanding of what needs to be done at each stage.”
Ashish M
@foryourtroubless
JUST 45 DAYS FROM TODAY
YOU’LL HAVE
NEW CONFIDENCE in your creative decisions, built through real-world action.
A CLEAR PROCESS you can rely on every time you sit down to make music.
A REPEATABLE SYSTEM that helps you move forward without getting stuck or overthinking.
A FINISHED RELEASE and an intentional plan to get into the right hands
A CLEAR PATH to consistently progressing your music and releases over time
WHAT YOU GET
INSIDE
NEW
LIVE GROUP TRAINING AND Q&A SESSIONS
Each week we break down a specific part of the Play it Loud process, covering the same systems I’ve used with advanced producers & industry professionals.
Each session ends with a Q&A so you can asp specific questions to suit your situation.
LEARN THE FULL PLAY IT LOUD PROCESS
WEEKLY LIVE TRACK FEEDBACK
In addition to the live coaching we run dedicated feedback calls where you can submit your music for detailed advice from me in real time.
I’ll go deep into your projects, arrangement, sound design, mixing or any other sticking point.
PRIVATE PLAY IT LOUD COMMUNITY
You’ll get access to a private community space with the rest of your cohort. This is where you can ask questions, receive feedback & chat with other producers
THE PLAY IT LOUD WORKBOOK
The workbook is where you’ll design your own personalised process, from idea generation to release.
This is an in-depth working tool you’ll build yourself, a clear reference for your sessions from now onwards.
PLUS THESE BONUSES
✦
PLUS THESE BONUSES ✦
LIFETIME
ACCESS
✦ LIFETIME ACCESS TO EVERYTHING
INCLUDING THE RECORDING, COMMUNITY AND RESOURCES. PAY ONCE, THAT’S IT, NO ONGOING FEES
RESOURCE
ARCHIVE
✦ PAST RESOURCES & WORKSHOPS
PAST PLAY IT LOUD WORKSHOPS & GUEST LESSONS WITH INDUSTRY PROS. USE THEM TO DEEPEN SPECIFIC PARTS OF YOUR PROCESS.
ONGOING
PLAN
✦ IMPLEMENT YOUR PROCESS
YOU WILL MAKE YOUR OWN PERSONALISED PLAN TO IMPLEMENT THIS PROCESS AFTER THE PROGRAM ENDS
CUSTOM
TOOLS
✦ RACKS, PROJECTS & WORKSHEETS
A SET OF CUSTOM TOOLS DESIGNED TO STREAMLINE YOUR PROCESS AND REMOVE UNNECESSARY FRICTION. EXCLUSIVE TO PLAY IT LOUD STUDENTS.
DIRECT AND PRACTICAL FEEDBACK ON YOUR MUSIC
STAY ACCOUNTABLE & CONNECT WITH OTHERS
DESIGN THE PROCESS THAT FITS HOW YOU WORK
NEW
“This was really eye-opening. I didn’t realise most of my frustration was coming from not having a clear structure. ”
BEX
@bex__e
YOUR INVESTMENT
PLAY IT LOUD
LIMITED TO 20 PRODUCERS
$997
AUD
SMALL
COHORT
TOTAL VALUE: $7500+
prices in AUD, international cards accepted
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✦ 4 weeks of live coaching & direct feedback with LucaValue: $1,999 AUD
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✦ Complete production framework & pre-recorded lessonsValue: $1,499 AUD
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✦ Entire bonus content library, past workshops & custom toolsValue: $849 AUD
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✦ Play It Loud ‘Process Designer Workbook’ + implementation planValue: $999 AUD
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✦ Private community with other serious producersValue: $999 AUD
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✦ Lifetime access to all materials with no extra costValue: $1,199 AUD
WHAT HAPPENS WHEN YOU BUILD A PROCESS YOU TRUST
Marco Liuzzi
After 7 years of trying, Marco was stuck. He had the talent but couldn't bring it all together. 3 months later, with a new process he's now finishing his 4-track EP (Neural Connections), locked in a vinyl release, landed industry support on his debut track (played to 8k+ people), and built serious career momentum.
Mats Lorenzon
Mats was already an incredibly talented producer, with label releases, self-releases, and a unique creative sound. But he couldn't connect the dots between his ideas and finished tracks. We rebuilt his process from the ground up: cutting out what held him back and focusing on motivation and flow. Now, just two months later, he's nearly finished two full EPs and has more focus than ever.
Simon Graser
After 5+ years of trying everything, from formal education to online courses nothing quite stuck, until we started working together; now Simon has since become a rising talent to watch in the southern hemisphere, with notable tours through asia off the back of multiple EPs signed to labels the launch of his own record label 'Confide Records' & the growing success of his event series.
Before I joined the biggest issue I was facing was leaving most of my tracks after the creative phase was over, and rarely coming back to finish them.
I didn't think I was at the skill level required to finish tracks to a high standard, so I didn't even try to finish them.
Now, my workflow is a lot faster and more efficient. Instead of spending hours trying to be perfect, I've learnt to accept things and use my time to focus on higher payoff tasks within my process. This has also highlighted which parts of my production need improvement.
I have learnt a lot more than i expected to, Luca is a great teacher.
@PADRE_AUS
REPLACE PARAGRAPH TEXT
My name's Davin and Im a house producer living in Helsinki, Finland.
I've been following Luca online for some time and his personality/approach, the quality of his music, and technical "in-the-box level always resonated with me.l was having issues around finishing music, doubting my creative decisions, and staying stuck in the loop trap.
As someone who had finished handful of songs over 3 or 4 years, I really needed to arrange and finish more music, building momentum and belief in those skills. It forced me to confront my weaknesses and push through and finish music. If you're committed to making electronic music but find something about the process challenging. Id highly encourage you to sign up.
I used to jump straight in with a strong idea or sound in mind, but l'd often hit walls with arrangement, theory and lose the initial spark.
Now, I approach production more strategically: I have strong key ideas such as samples or signature sounds to use. Ideas come more quickly and have more intention with what I want create.
I've shifted from just chasing inspiration to building a repeatable workflow that keeps momentum going even when creativity stalls.
Just got my masters back the other week and am finishing lining up all my assets for the release! Wanted to thank Luca for the general motivation and words that have really pushed me through the project
@COOLKIDPETER
I have been making music for 5 years and always been a bit wishy washy with my process
I am good at creating, sampling, creative process, I have done a diploma of Music Production at SAE,
However, after some time I feel like I needed some more guidance and feedback on my tracks, rather than just watching general videos
Now im way more efficient in the way I make music, I feel like I have actual purpose in what I'm doing, and more confident with understanding what my tracks need
Lack of insight into other workflows meant that I didn't really have something to measure my own (or lack thereof) against.
Seeing how Luca managed things really helped to crystallise the processes that I should keep, change or hone. Also just being able to label things I was already doing or half-doing was really valuable.
A big confidence boost and being able to judge where l'm at on any given project. Also knowing that I can basically finish a track in a week or so.
MEET YOUR COACH
Hey, I’m Luca. Melbourne-based music producer, live performer and multi-instrumentalist, but more importantly I’ve spent the last 7+ years deep in the trenches coaching emerging electronic artists.
I work almost exclusively with intermediate to advanced producers, because that stage comes with a completely different set of problems; finishing tracks, trusting decisions, releasing music, and finding your place in the scene. This is what I know best
I’m not a prodigy. I wasn’t born musical.
I'm just a guy who spent years leaping over hurdle after hurdle.
I thought being "unique" meant doing everything myself.
Writing. Producing. Mastering. Artwork. Visuals. Promotion
I did them all.
Three humbling years later I had
A release I'd stumbled upon
6 tracks that already sounded dated
A few listens from highschool friends on facebook
... but I was obsessed (I have ADHD to thank for that)
My response? Quit uni, double down, work harder.
I went full time just making music and being unemployed
and in 2019 I caught a lucky break
A big artist remixing my track, on my first ever international label release
That meant opportunities actually started to roll in.
So 2020 I got really busy.
And in 2021 | hit a peak: international releases, collabs across Europe, signed to an agency, multiple vinyls including one on my dream label.
And then it all came crashing down.
I got slammed in the face and sobered the f* up by the cold, hard, truth.
I had creative potential.
I had the skill.
But I had no stability. No system.
No process to back it up.
So the success was short-lived.
Like a house built on sand.
That failure shaped me more than the wins ever did, because it taught me
Success isn't about talent.
Improvement isn't about grinding harder.
Stability only comes from process
———————————————————————————————————
Process is the piece that holds everything together.
It's your foundation, your compass, your liferaft.
Without it, you're lost in the chaos.
With it, every step compounds. You move forward. You progress.
Finishing music become your decision to make.
So here's your chance
This program is limited to 20 producers only.
So I can keep it intimate enough for everyone to get proper guidance.
Enrolments close 24 hours before it starts.
If you miss out, you miss out.
Don't waste your chance to save years of heartache
AND I TOOK THE LONG ROAD
FREQUENTLY ASKED QUESTIONS
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FREQUENTLY ASKED QUESTIONS |
FAQs
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This is NOT for beginners.
It’s designed for intermediate to advanced music producers who are already comfortable in their DAW and can make ideas, but want a clearer, more reliable way to finish tracks and release their music.
If you’ve been producing for a while but feel stuck in the “almost there” stage, this is for you.
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YouTube is great for techniques but not great for process.
Learning via YouTube is actually just long term trial and error. Coping others, realising it doesn’t work for you & learning from your mistakes.
This is the downfall of YouTube as nothing is personal, which is the most important part. Play It Loud will give you a process which will actually make YouTube more applicable (and saves hundreds of hours in the process). -
I like to think in “sessions” rather than hours.
At a minimum, you’ll want to commit to:
2× group calls per week (around 3 hours total)
2 focused sessions in your DAW to apply what you’re learning.
That’s the baseline.
The more you put in, the more you’ll get out, but this is designed to fit around real life, not compete with it. The goal is to make the time you do have in the studio more focused, more confident, and far more efficient.
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Refund guarunteed. All I ask is you give it a crack.
If you show up to week 1, complete the tasks and honestly it’s just not right for you, or unforeseen circumstances mean you simply can’t attend, refund is not a problem.
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Yes. All sessions will be recorded and uploaded. If you miss a sessions you can catch up no problem.
However live attendance is strongly advised. -
No.
The process you’ll make goes beyond any DAW.Its more about sequencing what you’re already doing in a way that makes sense for you.
Any examples will be shown in Ableton Live, but principles are non-specific.
(That being said, I am comfortable with many DAWs (including logic, pro-tools, cubase, reason, FL and more) -
If you’re still learning to navigate a DAW, this is not for you.
If you can make full loops, you’re comfortable in your DAW, maybe you’ve attempted arrangements but still unsure, but most of all ready to apply yourself - It’ll be a ride but you’ll learn a lot. This is for you. -
That’s totally fine. Me neither.
Different genres require different processes thats true, this program is all about adapting to your own style & sound, creating your process around your genre.
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Even better. If you’re advanced in terms of techniques, thats exactly who this is for.
If you know how to make music but feel stuck in the bigger picture or just need some community & accountability, welcome aboard.
If you’re finishing tracks regularly & feel confident creating, arranging, mixing and releasing music without friction, and your process is dialled, you may not need this.
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Same here! No problem, as long as you know how to use a DAW.
Your process will need to be adapted around how you incorporate your hardware.
I would recommend multi-tracking so you still have mixing flexibility. If so, all good. Hardware only? Email me lets chat.
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I will tailor the calls to be the best for everyone to be able to attend.
I want you to be able to actually make the calls, if you cant make it I’m happy to run an extra session.
READY TO START MAKING MUSIC ON YOUR OWN TERMS?
You have two choices:
OPTION 1: KEEP DOING WHAT YOU’RE DOING
Keep producing without a clear process. Maybe you improve, maybe you don’t. Keep hoping the next track is the one that makes everything click. Keep starting from scratch every time you open the DAW. Keep telling yourself that more effort will eventually turn into momentum.
Rely on trial & error, make progress in bursts and spend years fixing your mistakes.
OPTION 2: BUILD A REAL PROCESS & FINISH MUSIC
Create a workflow you trust & know exactly what you’re doing every time you sit down. Finish tracks without forcing it and enjoy the process instead of fighting it. Start making music with clarity, intention & structure.
Let production become an extension of creative expression rather than a chore.
SPOTS LIMITED TO 20 PRODUCERS ONLY.
This is for serious producers who are ready to take an active approach and turn unfinished ideas into music they’re genuinely proud to put their name on.
APPLY NOW
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APPLY NOW |
Play It Loud!
A 4-WEEK PROGRAM THAT TRANSFORMS HOBBY PRODUCERS INTO EMERGING ARTISTS WITH SYSTEMS THAT MAKE YOU MORE CREATIVE
IMPORTANT INFORMATION:
- COHORT STARTS: 16th of February 2026
- DURATION: 4 Weeks (Ends March 15th)
- FORMAT: 2× Weekly Online Coaching Calls
- LEVEL: Intermediate & Up (Not Beginners)
- SPOTS: 20 Max To Keep it Personal